WHO WE ARE

We’re an Atlanta-based channel marketing firm that helps marketers get more value (and less headache) from Joint Marketing Programs. Deep knowledge, compliance expertise and aggressive claim support to maximize your fund benefits and minimize risk. We manage client-specific joint marketing, incentive and rebate programs, as well as industry-wide programs by Intel, AMD and Microsoft.

HOW WE DO IT

We have the right people and processes to improve compliancy and utilization, while keeping you prepared for anything Next. Our proactive involvement throughout the lifecycle of each marketing activity yields efficiencies, fewer escalations and faster reimbursement.

Event sponsorship, retail circulars, digital advertising, telemarketing… just some of the many marketing activities supported by joint marketing programs.  We work with our clients to understand their expected expenses, then guide them to use the right fund for maximum reimbursement.

PLAN

We work with you to understand your marketing activities, then identify  ways to execute those activities to better meet partner funding rules.

EXECUTE

Always looking for new efficiencies as we manage Compliancy, Proof of Execution and Submission.

CLAIM

We think like an auditor, assuring readiness for any issues or non-standard claims.

REPORT

Ongoing monitoring and reporting occurs throughout the process – to keep you informed, on track and well- documented.

WHAT WE’VE DONE

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Challenge
Improve client’s extremely low IIP compliancy rate.

Next Solution
Program review uncovered several opportunities to improve client’s workflow process by inserting Next in the initial stages. We then trained their internal team and agency partners.

Results
In just six months, compliancy rates jumped 54%.

MORE COMPLIANCY

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Challenge
Increase use of available joint marketing funds, immediately

Next Solution
Improved compliancy of executed activities for immediate win; incremental utilization achieved through more strategic integration of partner brand throughout current campaigns, as well as fresh ideas for leveraging available funds.

Results
In first three months of Next engagement, client improved fund utilization by 29%.

MORE UTILIZATION

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Challenge
Continually add-value to client’s business.

Next Solution
As part of ongoing activity monitoring, we identified and corrected a previously submitted JMP claim that had been written off as lost opportunity.

Results
Single escalation resulted in six figure reimbursement! Delivered 1400% ROI when measured against Next Marketing quarterly fees.

MORE ROI

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Next is proud to be the industry go-to for Intel Inside Program (IIP) management, efficiency and utilization. We have up-to-the-minute understanding of IIP’s always evolving program guidelines. In 2015 alone, Next managed more than 1,000 Intel Inside Program submissions and secured tens of millions in reimbursements. Our proactive consultative approach results in an optimized claiming process with minimal risk.

MORE INTEL ON INTEL

CLIENT EXPERTISE

OUR LEADERSHIP

Henry. Paul. Tim, New Woman.

Henry Rischitelli

President/CEO

Paul Duffy

Executive Vice President, Client Services & Agency Operations

Linda Trocano

Senior Vice President, Channel Services

Tim Leaumont

Executive Vice President, Finance & Business Operations

WANT US TO GET YOUR MARKETING’S WORTH℠ ?

Office: 2820 Peterson Place
Norcross, GA 30071
Phone: 1.770.225.2200

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